Your age
13-18 51% (51/100)
19-30 32% (32/100)
31-40 14% (14/100)
41-60 2% (2/100)
61+ 0% (0/100)
How often do you use the internet?
Frequently 96% (96/100)
Occasionally 3% (3/100)
Almost never 0% (0/100)
How would you rate your ability to use the internet?
Expert 62% (62/100)
Average 36% (36/100)
Novice 0% (0/100)
Do you prefer to buy online or in person?
Online 40% (40/100)
In Person 59% (59/100)
Do you ever search for prices of products online before going to a store to buy them?
Yes 87% (87/100)
No 11% (11/100)
If you are going out, do you use the internet to search for places to go, and for more information about those places? Such as Restaurants, shopping centres etc.
Yes 68% (68/100)
No 30% (30/100)
Have you ever looked for information about a local business on the internet? (Florists, unchained stores, etc)
Yes 76% (76/100)
No 22% (22/100)
If you could find more information and visitor reviews about one restaurant than another on the internet, would you go to the one you found more information on over the one you didn’t?
Yes 22% (22/100)
Maybe 68% (68/100)
No 9% (9/100)
If a brand new store opened in your town, would you look on the internet for information about the store before visiting in person?
Yes 24% (24/100)
Maybe 40% (40/100)
No 34% (34/100)
If you were looking for a store that sells kitchen appliances in the phonebook, and within the list 7 only listed a phone number and 3 listed a web address, would you look at the web addresses before phoning the other 7?
Yes 90% (90/100)
No 9% (9/100)
Would you choose a store out of the 3 listed with a web address and exclude the other 7 from your choices?
Yes 19% (19/100)
Maybe 55% (55/100)
No 24% (24/100)
If a local store was selling the appliance you wanted slightly dearer, but you were able to order it online and you knew the location of the store – would you choose the local store over a larger chain of stores that you could also order online from?
Yes 22% (22/100)
Maybe 37% (37/100)
No 39% (39/100)
When looking for information on business do you use a search engine? If so, which one do you use most often?
Google 90% (90/100)
Yahoo 2% (2/100)
MSN 3% (3/100)
Ask 1% (1/100)
Other 2% (2/100)
Have you ever followed a web address found on an advertisement to find out more information about the advertised products?
Yes 59% (59/100)
No 39% (39/100)